Today’s launch of Forbes’ annual 30 Under 30 list serves two purposes and both are useful as we embark on a brand new year. One, it’s a reminder that you are getting old and now is the time to act on your crazy business ideas and aggressive personal growth goals. Two, it serves as a cheatsheet of brands, apps, and marketplaces that’ll help make your life easier and most stylish in the year ahead—something you’ll need while you burn the midnight oil carving out that business plan (or, you know, six pack) over the next twelve months.

Here are a few of the founders and brands recognized in the Retail and Ecommerce category that focus on the kind of affordable, stylish staples your wardrobe needs. Support their dream while working on achieving your own.

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