Conor McGregor and Floyd Mayweather have been warming America up for their big fight in August all week, tossing insults each other’s way while wearing aggressive outfits (okay, one of them at least). In case you’re new to GQ.com (or GQ Style, for that matter) we’re partial to McGregor’s sartorial leanings, as over the top as they are. The man is the kind of menswear peacock that doesn’t come around every day—we’d argue he puts the swerviest of guys like Jared Leto to shame. Last night, at the third stop of the fight’s four-city press tour in Brooklyn, McGregor pulled his wildest style punch yet wearing a white fur coat with a three-headed snake embroidered on the back, brocade trousers, loafers, and no shirt. The coat was Gucci, of course, straight from the Spring 2017 runway, with a price tag that hasn’t yet been confirmed but is easily around the $50,000 mark. Fuck you money, as the saying goes.
Unbelievably, this isn’t the first time McGregor has found an opportunity to wear a giant white mink coat to work (he claimed it was polar bear during his rant yesterday, probably because it sounds scarier). In November of last year McGregor wore a similar coat (also Gucci) to a pre-fight press conference with Eddie Alvarez (the look was an homage to Boxing icon Smokin’ Joe Frazier, who wore something similar ahead of his match with Muhammed Ali at the Garden in 1974.) It was a case of a fighting legend on the make bowing down to one of boxing’s greats. If we had to guess who Conor McGregor was taking cues from last night, we’d bet on Tyler Durden, the shag coat-loving badass with bold AF menswear tastes from the movie Fight Club played by Brad Pitt. If Durden had a black Amex, McGregor’s look is exactly what he’d be sporting.
This isn’t the last we’ll see of McGregor’s peacocking rigs. You’d think a white snake-embroidered fur would be the ceiling of crazy menswear but we wouldn’t put it past McGregor to top even this insanity. Mayweather’s got him beat when it comes to swaggy jewelry, so there’s territory to be marked yet.
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