The Formula 1 superstar, who joins the likes of Rihanna and The Weeknd in repping the sportswear brand, takes our not-remotely-scientific style quiz.
For a guy who spends his days in the literal fast lane, Lewis Hamilton speaks in a calm, collected manner. Then again, a measured temperament is probably required when your day job requires you to sit behind the wheel of a Formula 1 car hurtling through a track and making hairpin turns at upwards of 150 miles-per-hour. It’s a calling that also requires drivers to be in top physical shape, something Hamilton’s never not working towards. Despite the fact that his sport requires him to be seated for hours on end, the 32 year-old Brit is dead serious about his fitness routine, one he’s been dedicated to since the age of 13. “People who watch F1 on TV don’t realize how physical it is. I just did a couple hours driving today, and lost 7-8 pounds,” he says. “There’s a lot of g-force, so your arms, your shoulders, your neck, your quads are all under stress. Plus the racing suit is sweltering. I also have to keep my weight down, otherwise I’d have the best beach body ever.”
According to Hamilton, just two pounds of extra weight can cause him to lose two seconds in a race, and with so much money on the line it’s crucial he stay in shape. That commitment is just one of the reasons Puma came calling to sign up the pro athlete as their latest brand ambassador (the others: he’s known all over the globe and looks like a male model) joining a roster of big name athletes and entertainers that already includes Rihanna, Big Sean, The Weeknd., and Usain Bolt. His first gig is as the face of the brand’s new 24/7 Performance Proposition line of gear made for working out or just going out (we’d call it athleisure, but this stuff is better than that). It’s fitting for a guy who will tell you staying in shape and being comfortable are two priorities never far from his mind.
“I love the new Ignite Flash trainers [which are dropping in 2018],” he says of the line’s soon-to-be-released sneakers. “Cardio is everything for me because I can’t put on a lot of bulk, so I do a lot of running, and I love how light the Ignite trainers are.” And for the times when he’s not required to break a sweat, Hamilton is a fan of another Puma mainstay. “I also travel a lot, so I wear a lot of track suits and I love Puma’s track suits,” he says.
When he’s not sporting head-to-toe Puma (which you expect to see a lot more of in the coming months), Hamilton has also earned a reputation as one of the most fashion conscience men in auto racing—or on the planet, really. He’s proved time and again that he’s not afraid of a style swerve (outcome be damned) and can be counted as one of the only dudes on the planet who actually looks good in a mesh tank top. To get more insight into Hamilton’s style tastes, we hit him up with our burning style questions:
GQ: What’s one trend you most regret embracing?
Lewis Hamilton: Baggy jeans.
What’s the first big style splurge you bought after you made it big?
It was probably a jacket because I was living in England and it was bloody cold. It was definitely a jacket I couldn’t ever have afforded before.
What’s the last thing you bought online?
It’s kind of embarrassing. It was a backpack—we just went to go climb Mount Machu Picchu—and I needed a backpack to put a baby in. I had to carry my godson in it.
Like a Baby Bjorn?
Something like that.
Well was the baby on the front or the back?
The back, the back. It was like a proper rucksack.
Who is your style icon?
What’s one trend you wish would come back?
I think they should bring back the 1970s style flares.
Like flare pants? Saturday Night Fever style?
Yeah, I don’t think I could wear it but I think it would look cool.
What’s the one piece in your wardrobe that you really love and cherish?
Drake sent me a Canada Goose jacket that he made with his brand OVO. I use it every winter and it’s my favorite jacket.
Well and you go to say you’re friends with Drake, so that’s cool too. Okay, last question: boxers or briefs?
Wait, wait, no, briefs, briefs. The tighter ones, yeah? You might as well not be wearing underwear at all. It’s also better for training.
You’ve flirted with the idea of making an appearance in Nascar before. If Puma sponsored your car, would you consider it?
I’m fully committed to F1 at the moment, but I think at some point in the future I might do, like, a guest appearance. But if Puma did it, I think it would look sick. We could make it look so cool. So, yeah, I can’t rule it out at the moment. I also just want to make an appearance in Talladega Nights 2, and I think I’d have to be in Nascar for that.
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